COOKEVILLE, Tenn. (Oct. 15, 2013) — Software and Internet marketing provider TCS Technologies has launched a "Like Us and Save" Facebook app.
TCS said the app asks the user to "like" the page and in return the user is presented a fan-exclusive offer. The marketer works with its dealer clients to change the offer monthly or quarterly and track the in-store conversions compared with the amount of new fans derived from the app.
"A lot of tire dealers view their social goals and website goals in silos, often times managed by two different companies, which results in a disjointed experience for the online visitor," said Marek Cerney, TCS director of Web development.
He said TCS sees both the websites and social media as "two key components in the all-encompassing Internet marketing experience" with a common goal of generating a growing number of loyal customers.
"Our growing number of Facebook apps, which are directly tied to our dealers' websites, are another example of how we aim to partner with dealers to grow their customer base," Mr. Cerney added.
TCS customers such as Frederick, Md.-based Tire Pros of Frederick—a subsidiary of Hi-Lo Auto Sales of Maryland Inc.—and Columbus, Ga.-based Epperly Tire & Auto Centers, are examples of tire dealers having success from using the app to tie their websites and social strategies together, according to TCS.
Tire Pros of Frederick highlights a "$10 Oil Change" on its website's homepage and throughout the site, TCS said. This offer links to the Facebook app built by TCS, which requires the visitor to "like" the dealer's Facebook page to trigger the "$10 Oil Change" coupon to be revealed.
"I have found strong oil change offers are an effective way to increase foot traffic and hook a customer into visiting your shop every three to six months," Bo Cavell, Tire Pros of Frederick owner, said in a TCS press release.
He said he is a new tire dealer and is "quickly learning the importance of 'being social' on the Internet" because it is a "cost effective way to educate" the community about what is going on at the shop and to "constantly stay in front of customers to promote my products and services."
Epperly Tire & Auto Centers takes a different approach by converting tire shoppers into Facebook fans. TCS said it worked with Epperly Tire owner David Epperly to have a double conversion program.
TCS said website visitors who shop for tires on Epperly Tire's website are presented with an incentive-based call to action next to each tire presented in the search results, such as: "Get A Quote & $10 Off." When the visitor clicks this button, a quote form requires the user to submit their name, email address and phone number.
Upon submission, the user lands on a confirmation page presenting the option to "Schedule now for an additional savings!" or a "Like Us on Facebook & Get Additional $10 off a set of Tires or Service Work" message.
TCS added that an identical email is sent to the user with these same offers and messaging. Epperly's Facebook page resulted in more than 300 new fans over the last 90 day period, according to the company.
In addition to the "Like Us and Save" app, TCS has a Tire Finder app—which is an extension of the dealer's website—offering Facebook visitors the same tire-shopping experience on Facebook as on the website.
For more information about TCS's Facebook apps, contact the company at 888-449-8473 or via email at [email protected].