Mickey Thompson to debut Deegan 38 tire at SEMA (Update)

Editor's note: A web item posted on TireBusiness.com on Sept. 27 incorrectly identified Mickey Thompson's new Deegan 38 as a "competition light-truck tire for use in off-road racing." It is not a racing tire.

STOW, Ohio (Oct. 15, 2013) — Max-Trac Tire Co. Inc., which does business as Mickey Thompson Performance Tires & Wheels (MT), has rescheduled a media conference at the upcoming Specialty Equipment Market Association (SEMA) Show to introduce its new Mickey Thompson Deegan 38 light truck tire.

The Stow-based private brand tire marketer said it will host off-road racing champion Brian Deegan — namesake for MT's Deegan 38 — who will help introduce the tire along with MT executives during a media conference at 11 a.m. Tuesday, Nov. 5, at booth 43035 at the SEMA Show.

Mr. Deegan is a four-time Lucas Oil Off Road Racing Series (LOORRS) Short Course champion and 16-time X Games medalist. He competes in the Pro 2 Unlimited Class and the Pro Lite Unlimited Class using Mickey Thompson tires. In addition to his LOORRS success, he is an international competitor and, MT said, the most decorated Freestyle Motocross rider in the competition's history.

"It was amazing to work with the Mickey Thompson engineering, research and development teams to develop the new Deegan 38 tire," Mr. Deegan said. "We paid special attention to the design of both the tread and the sidewall to make the Deegan 38 mud terrain tire, and we can't wait to share all the details."

Ken Warner, MT's vice president of marketing, said "today's trucks, Jeeps and off-road vehicles are designed to take on some pretty challenging conditions. Product innovation is part of our 50-year legacy, and we've worked with Brian, a champion competitor, to develop a new product using trusted Mickey Thompson technology and quality."

Mickey Thompson, a subsidiary of Cooper Tire & Rubber Co., markets racing and high-performance tires and wheels for street, dragstrip, truck and off-road applications.