By Gabe Nelson, Crain News Service
WASHINGTON (Oct. 7, 2013) — Christopher Grundler, director of the Office of Transportation and Air Quality at the U.S. Environmental Protection Agency (EPA), was promoted last year at a pivotal time.
Fuel economy has become a fiercely competitive battleground as consumers demand more efficient cars and the Obama administration's new standards start to ramp up to a nominal average of 54.5 mpg by 2025.
Mr. Grundler, 56, oversees the beat cops who police the marketplace. In the past year they busted Hyundai and Kia for overstating the fuel economy of many of their models and pressured Ford to lower the fuel economy estimate for the C-Max hybrid, after agency testing showed the car fell well short of its promised 47 mpg.
That tough stance will continue, with ramped-up audits and rule changes when the EPA sniffs out foul play, Mr. Grundler said. The agency has reassigned more than 30 staffers to compliance and enforcement to keep an eye on the industry.
Mr. Grundler spoke Sept. 25 at his office in Washington with Reporter Gabe Nelson with Automotive News.
Q: Are the auto makers on track with the new fuel economy standards?
A: "What is striking to us is how well the industry is doing. They are beating the standards, and they are well ahead of schedule. Our estimate for the 2013 model year, when all the sales numbers come in, is that 27 percent of the new-car fleet will be in compliance with the 2016 greenhouse gas and fuel economy standards."
How has that happened?
"There are two takeaways. One is that the industry is penetrating the fleet with these new technologies faster than they need to. And the consumers are buying more fuel efficiency than the standards require."
Are certain types of cars responsible for that?
"It's really across the board. There are something like 90 models that are beating the 2016 standards. It's across segments, and it's dominated by what we predicted: better gasoline engines, better transmissions. What's really interesting to us is when there's a redesign of a model, the change in fuel economy performance is pretty remarkable.
"The 2014 Malibu redesign is beating its 2016 target. It improved fuel economy by 12 percent, the price increase was only $160, and they just did this with a new six-speed transmission, a start-stop system and other improvements. And that was just one redesign. The 2014 Mazda6 is beating its 2019 target. The new Altima is beating its 2018 target. These are mainstream, large-volume vehicles that are going to generate credits for these auto makers."
Speaking of credits, are you seeing any auto makers sell them to competitors?
"For the first time, auto makers are trading among themselves. We've never seen this. They've had the ability to do this in our Clean Air Act programs before...but they've never taken advantage of it. This is the first time—in this greenhouse gas world—that they are. We'll be putting out a report on that this fall."
From regulatory filings, we're seeing companies such as Tesla make money by selling and trading credits like yours. Is that a good thing?
"I think so. That's certainly part of the design, to allow the standards to be integrated with how firms plan their production, so that they don't have stranded investment in a model. It just eases their planning cycles. And it rewards early movers as well."
What are you doing to prevent situations like the one that led Ford to re-label the C-Max hybrid?
"We're paying a lot of attention to this stuff, because the stakes are so high. It's a high priority for EPA that the benefits of our standards are achieved, and we protect the enormous investment that firms are making to achieve them. So we're moving more resources into compliance and certification, and we're going to be scrutinizing these issues, including how vehicles are grouped."