TIVOLI, Italy (Oct. 7, 2013) — Trelleborg Wheel Systems S.p.A. is banking on a new video featuring its animated 3D "cricket farmer" to help it promote its "innovative" tools and services for mobile application.
Trelleborg said the new video, called "Digital Hops," features the animated cricket character it debuted earlier this year getting to grips with Trelleborg's various mobile applications.
The short showcases Trelleborg's Tire Efficiency, Dealer Locator and Attraction apps — which are being launched at Agritechnica 2013 Nov. 12-16 in Hannover, Germany — as well as existing apps such as its Load Calculator, Tire Book and Tire iBrochure.
"The world we live in is changing quickly with new technologies transforming the way we live our lives, both at home and in the workplace," said Roberto Angelucci, digital marketing manager at Trelleborg Wheel Systems.
"At Trelleborg, we believe that digital interaction is fundamental to the growth of agriculture. As such, we have extended our digital offering to help shape the future of agriculture, an industry which will be able to produce more, but in a more sustainable way."
Trelleborg launched the "Hopping back to the future 3D" animated movie earlier this year and has recently launched "Hopping back to the future—Making of," which traces how the movie was created. To view the video, visit Trelleborg's YouTube page.
Trelleborg is located in Hall 9, stand E06 at Agritechnica and said visitors will be given the opportunity to enjoy an exclusive preview of the movie in Trelleborg's dedicated 3D cinema.