EDMONTON, Alberta (Oct. 4, 2013) — Equipped only with his smartphone, Fountain Tire CEO Brent Hesje, will be "dialing" for donations on Oct. 4 from a remote Alberta mountain side as part of a fundraiser to support Western Canada's Shock Trauma Air Rescue Society (STARS).
Fountain Tire said Mr. Hesje and three other prominent Alberta-based CEOs were to be dropped into Kananaskis Country via helicopter as part of the "CEO Rescue in the Rockies" event for STARS.
Each CEO must survive in the wilderness and earn rescue by remaining on the mountain and conquering challenges until they raise $100,000. The CEOs will race to be the fastest to raise $100,000 and to be the first to be "rescued" by a STARS helicopter and flown to safety in Calgary.
"Since its founding in 1985, STARS has saved the lives of hundreds of critically ill and injured patients, many of whom were victims of serious road accidents," Mr. Hesje said.
"STARS is worthy of our industry's support. They share our commitment to promoting safe driving, vehicle maintenance and equipping vehicles with tires that are right for road conditions."
He said he will "have a lucky charm or two" with him but could "definitely use some support" to get him off the mountain.
Fountain Tire said the funds raised will support the STARS mission of providing a safe, rapid, highly specialized emergency medical transport system for the critically ill and injured.
To experience Mr. Hesje's wilderness adventure first hand and/or make a donation, visit the "Rescue Brent" website.