BOWIE, Md. (Oct. 3, 2013) — "The Five Most Important Marketing and Sales Metrics for Tire Businesses" is the title of Tire Industry Association (TIA) webinar scheduled for 12 noon Eastern Daylight Time on Oct. 10.
The webinar—hosted by TIA in partnership with ContactPoint L.L.C., producer of the LogMyCalls software—will show tire dealers how to measure their marketing efforts, what to track, and how to track it, the association said.
McKay Allen, inbound marketing manager for LogMyCalls, will be the presenter.
Among other things, attendees will learn:
• How some businesses are increasing Web visits by 300 percent;
• Which marketing data don't matter;
• Which metrics industry leaders rely on to make decisions; and
• How to measure marketing success.
Every TIA member company gets a 12-month free subscription to LogMyCalls, TIA said. The account enables tire dealers to measure the effectiveness of their marketing, save money and improve their ability to make appointments and close business, according to the association.
To register for the free webinar, go to TIA's website.