DETROIT (Oct. 3, 2013) — Michelin North America Inc. is partnering with the Steel Market Development Institute (SMDI) for a fifth year for the institute's steel wheel design competition, which challenges students at Lawrence Technological University (LTU) to design lightweight, cost-competitive and manufacturable steel wheels that are also stylish.
Students at LTU are competing for scholarships ranging from $500 to $2,000, Michelin said.
They will be judged by a panel of industry experts based on criteria such as:
• Material celebration;
• Changing customer perception by communicating environmental benefits and performance;
• Creativity through a unique and innovative design that maintains functionality; and
• An executed design concept that complements the vehicle's aesthetics.