APEX, N.C. — Autoshop Solutions Inc. has launched Autoshop Mail, its latest marketing tool for the automotive industry, which allows users to combine postcard mailings with an online marketing campaign.
The Autoshop Mail direct mail program sends out postcards equipped with phone tracking numbers for accurate ROI measuring, Autoshop Solutions said. Customers and new leads who receive the postcards are directed to a mobile-compatible landing page on a user's website for more information.
Utilizing the Google Display Network, ads matching the shop's direct mail postcard and branding will follow new leads around the Internet, helping users to gain continuous exposure.
"This is going to revolutionize direct mail for automotive shops around the country," said Danny Sanchez, CEO of Autoshop Solutions. "Autoshop Mail is not just postcards with a tracking number, it's and entire marketing program that is trackable from start to finish."
The program is the newest addition to Autoshop Solutions' suite of marketing tools. More information on these tools can be found on the company's website.