LOS ANGELES (Oct. 1, 2013) — International hip-hop group Macklemore and Ryan Lewis filmed the video for its newest release, "White Walls," in Vogue Tyre and Rubber Co.'s Los Angeles warehouse.
Vogue Tyre said it has seen a 5-percent increase in traffic on its website since the release of the song on YouTube.
Brian Fjeldsted, vice president of marketing for Mount Prospect, Ill.-based Vogue Tyre, said the private brander saw an immediate spike in Web traffic since the video was released on YouTube on Sept. 10.
"We have also seen additional Facebook likes and visits throughout the month," he noted. "This has been great at generating buzz about our brand, and is perfect timing to leverage our upcoming fourth quarter Signature Sales Event."