MILAN, Italy (Sept. 27, 2013) — Pirelli & C. S.p.A. has promoted 21-year company veteran Gregorio Borgo to general manager, operations, overseeing operations management companywide, including industrial operations, supply chain, product and OE, aftermarket and marketing.
The change, which was prompted in part by the departure of Chief Commercial Officer Andrea Pirondini, will "spread and consolidate best practices between headquarters and the regions," Pirelli said, and "aims to maximize oversight of the business and geographical coordination of all operational activities linked to product development and management."
Mr. Borgo, currently CEO of Pirelli's Asia-Pacific Region operations, started his career with Pirelli in 1992 and has held a variety of roles during his time with the tire maker, particularly in marketing and commercial positions both in Italy and abroad, including time in North America, Japan and China, Pirelli said.
Pirelli did say whether Borgo would retain his position as Asia-Pacific Region CEO nor name a successor.
Mr. Pirondini, 58, is leaving Pirelli at year-end after 18 months as chief commercial officer and 24 years with the company. He was appointed to his current post in the May 2012 management restructuring that resulted in the departure of long-time Pirelli executive Francesco Gori.
Under the revised organizational structure, Mr. Borgo will oversee operations management, the Industrial and Moto (two-wheeler) business units, as well as the various operating regions. The goal is to reinforce industrial and commercial synergies to better support commercial development, in the context of ever-more competitive markets, Pirelli said.
With regard to overall governance and coordination, the regions will continue to report directly to Chairman and CEO Marco Tronchetti Provera.
Chief Technical Officer Maurizio Boiocchi will continue to oversee product, processes, quality, OE and motorsport areas, all linked to research, innovation and homologation with car makers.