DIAMOND BAR, Calif. (Sept. 18, 2013) — The Specialty Equipment Market Association (SEMA) will conduct more than 90 seminars at this year's SEMA Show designed to help automotive business professionals sell more products and be more productive.
With topics ranging from customer service and marketing, to cash flow and industry trends, most of the sessions offered are free to those with SEMA Show credentials. Sessions begin the day before the official opening of the show and continue throughout the event, which runs Nov. 5-8 in Las Vegas.
“We recognize that participants have made an investment to leave their businesses and attend the SEMA Show,” said Peter MacGillivray, SEMA vice president of events and communications.
“The main attraction is on the show floor, where exhibitors and products are. However, the education seminars connect the dots and teach businesses how to better promote their products and compete in today's marketplace.”
SEMA said more than 80 percent of buyers who attended education sessions during the 2012 SEMA Show rated the program as good or excellent. “Feedback regarding the educational program is consistently high,” Mr. MacGillivray said.
The entire SEMA Show education program can be viewed online at www.SEMAShow.com/education.