PALM BEACH GARDENS, Fla. (Sept. 16, 2013) — TBC Corp. has hired Regina Tracy, previously with NFI Industries, to be director of corporate communications.
Ms. Tracy brings more than 25 years of experience in public relations and marketing communications to TBC, where she will oversee the company's internal and external communications initiatives.
"(Ms. Tracy) has the background, expertise, and professionalism TBC needs to ensure that our communications are in line with our customer-facing brands," said Erik Olsen, COO of Palm Beach Gardens-based TBC.
Ms. Tracy will be tasked with aligning customer, employee, and stakeholder communications with the company's forward-moving strategy in collaboration with executive leadership, TBC said.
Ms. Tracy takes over responsibilities previously handled by Patrice Kelty, who was communications manager for TBC from October 2008 to August 2013.
Prior to joining TBC, Ms. Tracy oversaw corporate communications at NFI, a leading supply chain company headquartered in Cherry Hill, N.J. She also has held positions with NewCourtland Inc., StoneMor Partners L.P., Pep Boys – Manny, Moe & Jack and AAA Mid-Atlantic.
Ms. Tracy is a graduate of Neumann University in Aston, Pa.