SEMA to showcase hottest vehicles

DIAMOND BAR, Calif. (Sept. 3, 2013) — The Specialty Equipment Market Association (SEMA) will honor the industry's top trend-setting vehicle models during the 2013 SEMA Show in Las Vegas, Nov. 5-8.

SEMA Show exhibitors will identify the vehicle platforms they believe are best for accessorizing, and ideal for showcasing the coolest new products, organizers said.

"The SEMA Show has always been about highlighting the industry's most innovative new products and the trends that emerge each year," said Chris Kersting, SEMA president and CEO. "The SEMA Award celebrates the new vehicle models that SEMA exhibitors expect will be the major trend-setters in the months ahead."

Show organizers will take a tally of every booth vehicle at the show to identify the most popular vehicle models in four categories—hottest car, hottest truck, hottest 4x4-SUV, and hottest sport compact. With each booth vehicle representing one vote, the most prominent models will be named the SEMA Award winners for the year.

"SEMA Show exhibitors have traditionally served as the true visionaries of the industry," Mr. Kersting said. "They're making a strong statement about what they see as the year's hottest new cars and trucks through the vehicles they select and modify for display in their booths."

The SEMA Show typically includes more than 700 qualified booth vehicles. Last year's the association's award winners were the Ford Mustang as the hottest car, the Ford F-Series as the hottest truck, the Jeep Wrangler as the hottest 4x4-SUV, and the Scion FR-S as the hottest sport compact.

The 2013 winners will be announced and presented during a press conference at the SEMA Show.