RANCHO CUCAMONGA, Calif., (Aug 30, 2013) — Kumho Tire U.S.A. Inc. is launching its Ecsta PA31 high-performance all-season tire for mid-level sports sedans and coupes with a rebate promotion that runs Sept. 1 thorugh Oct. 31.
The Ecsta PA31 — which will be the featured product in the tire maker's fall rebate promotion — has a 50,000-mile limited treadwear warranty and a wide assortment of fitments, Kumho said.
During the rebate promotion, consumers who purchase a set of four Ecsta 4X, Ecsta LX Platinum, Ecsta LE Sport or Ecsta PA31 tires can receive a $50 prepaid Visa reward card via mail-in rebate.
Kumho said it will provide its dealers with point-of-purchase materials, including a window cling, a repositionable wall decal, a tire center with brochure holder, and rebate handouts/forms. The kits will also include Ecsta PA31-specific materials, including consumer brochures, quick reference guides and data sheets, and a general Kumho branded counter mat.
The company also will provide its Premium FUEL dealers with co-brandable advertisements, including both 15- and 30-second radio scripts and spots, a 30-second television spot, a flyer/ad template and Web banners. These media assets are available on Kumho Tire's new website forum, the Kumho dealer portal, available to all Kumho distributors and Premium FUEL members.