SAN DIEGO (Aug. 27, 2013) — Foose Design and WD-40 Co. are teaming up to design a custom off-road truck that will be the first vehicle built inside the new state-of-the-art SEMA Garage.
Both firms, through a partnership with the Alex Xydias Center for Automotive Arts, will have leading Specialty Equipment Market Association (SEMA) manufacturers working alongside underprivileged teens and young adults to install parts and equipment on the Chip Foose-inspired vehicle, dubbed the "WD-40/SEMA Cares Foose Ford F-150." All the work will be done at the recently built SEMA Garage in Diamond Bar, Calif., where the trade group has its headquarters.
The facility allows SEMA member companies to test and prototype parts, try the garage's 3D modeling and printing, and use its full-scale photo studio, among other things.
Once the truck is completed truck, it eventually will be put up for raffle, with all of the proceeds going to three SEMA Cares children's charities: the SEMA Memorial Scholarship Fund, which is dedicated to fostering the next generation of automotive leaders and innovators; Childhelp, an organization that provides services to abused and neglected children; and Victory Junction, which provides life-changing camping experiences to special needs and chronically ill children.
"I'm so grateful for the opportunity to work with organizations like WD-40 Co. and SEMA Cares, which continue to support the automotive trade," said Mr. Foose, president and CEO of Foose Design. "This year, we'll have even more hands on deck to help out with the build, and there'll be plenty of WD-40 brand products used throughout that process."
Instead of being auctioned like previous WD-40/SEMA Cares vehicles, the enhanced 2013 Ford F-150 Lariat will be raffled off to one winner in the spring of 2014. Raffle tickets costing $50 will be available starting Nov. 1.
Tim Lesmeister, vice president of marketing for San Diego-based WD-40, said "off-roaders, truck enthusiasts and aftermarket companies have used our products for decades—for preventing mud from sticking to displacing moisture from engines. Now, we have the next generation of automotive professionals and enthusiasts getting excited about working on a vehicle that will support a great cause, and that's something we're proud to be a part of."
This is the sixth vehicle WD-40 and SEMA Cares have built together and the fourth vehicle Mr. Foose has designed with them. To date, WD-40/SEMA Cares vehicles have raised more than $575,000 for the SEMA Cares charities.