Hello, I'm Alaina Scott. Welcome to Tire Business NewsPoint, your video source for exclusive tire industry news.
Tire Business reporter Jennifer Karpus recently attended the launch of the Goodyear Wrangler All-Terrain Adventure tire in Colorado Springs, Colo. Attendees of the ride-and-drive event were able to test the tire – which features Kevlar belting on wet and dry courses and also went on an off-roading adventure through the Colorado mountains.
Ms. Karpus learned about how Goodyear has an exclusive agreement with DuPont to use Kevlar in its tires and how dealers can market the new Wrangler tire to their customers.
That's it for this edition of Tire Business NewsPoint. I'm Alaina Scott. Thanks for joining us and be sure to catch another exclusive industry report on September 2.