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August 26, 2013 02:00 AM

Cooper encouraging drivers to 'Take the Money & Ride'

Tire Business Staff
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    FINDLAY, Ohio (Aug. 26, 2013) — With the fall driving season imminent, Cooper Tire & Rubber Co. has launched its "Take the Money & Ride" promotion, which runs through Nov. 5.

    The promotion offers drivers savings on select Cooper tires by receiving up to an $80 Visa prepaid card when purchasing a new set of four qualifying tires through participating dealerships in the U.S., District of Columbia, Canada and Puerto Rico.

    The lineup of eligible Cooper products includes:

    • CS3 Touring;

    • CS4 Touring;

    • Cooper Zeon RS3-A, RS3-S;

    • Discoverer A/T3;

    • Discoverer CTS;

    • Discoverer HT3;

    • Discoverer H/T, H/T Plus;

    • Discoverer HTP*;

    • Discoverer LSX,* LSX Plus*;

    • Lifeliner GLS; and

    • Response Touring*.

    To reach consumers the Findlay-based tire maker is promoting the ad campaign with in-store merchandising, social media and website support, sponsorship of the ABC College Football Halftime Show and ESPN.com integration.

    Official mail-in forms and more details are available from Cooper dealers or at the company's U.S. website or Canadian website.

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    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

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