FAIRLAWN, Ohio (Aug. 23, 2013) — Trelleborg Wheel Systems S.p.A. was the official tire sponsor for the recent Massey Ferguson Players Club dealer training held at Lake Lanier in Georgia.
Trelleborg said the top Massey Ferguson dealers in North America who sell and service tractors below 150 HP received training and information Aug. 6-9 on the latest products and tools available to grow their business. They also had the chance to learn more about Trelleborg tires.
David Bercik, product marketing manager of the Under 150 HP Tractor group at AGCO, said this was the first time the under 150 HP tractors supply partners were invited to the meeting and "attendees had a chance to engage with their senior leadership" and "dealers provided suppliers feedback on current and future products."
Andrea Masella, marketing manager for Trelleborg in North America for Agricultural and Forestry tires, called the event "a great opportunity for us to partner with Massey Ferguson, showcase our products and to receive direct feedback on the needs of this strategic segment of the agricultural industry."
He said the event was "a great success."