Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • HUMANITARIAN
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
August 19, 2013 02:00 AM

Big O scores high recognition

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    PALM BEACH GARDENS, Fla. (Aug. 19, 2013) — Big O Tires has achieved a customer recognition level "virtually unheard of" in the automotive service industry, the TBC Corp. business unit said recently.

    Big O Tires, part of TBC's franchise business unit, achieved a Net Promoter Score (NPS) of 70, the company said, based on a survey conducted by marketing and advertising firm Barkley Inc. that TBC commissioned.

    The NPS, which is derived from customer survey responses, measures customer loyalty, trust and respect of a brand.

    "Big O has worked hard for 50 years to earn its slogan, 'The Team You Trust.' It's humbling to see just how much customers appreciate our franchisees," said Kevin Kormondy, executive vice president and chief operating officer for the tire store franchise, which has more than 400 franchisee and company-owned locations in 20 states.

    The NPS is based on the perspective that a company's customers can be divided into three categories — promoters, passives and detractors — by asking the likelihood that they would recommend the company. Customers respond on a 0-to-10 point rating scale and are categorized as follows:

    • Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others;

    • Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings;

    • Detractors (score 0-6) are unhappy customers who can damage your brand through negative word-of-mouth.

    While Big O Tires is a national brand, its stores are typically owner operated, Big O said, which gives them a hometown 'mom and pop' shop feel.

    Related Articles
    Big O Tires going 'Full Speed Ahead'
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    EU approves Yokohoma's Trelleborg Wheel Systems purchase
    2
    Gold Trip: Conti EV strategy remains consistent
    3
    Should you trust the 3PMS winter tire symbol?
    4
    Saudi tire plant backers target construction in 2024
    5
    Hankook Tire confirms arrest of Chairman Cho Hyun-bum
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • HUMANITARIAN
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION