Skip to main content
Sister Publication Links
  • Automotive News
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • HUMANITARIAN
  • News
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • BEST PLACES TO WORK
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
August 19, 2013 02:00 AM

Falken part of Calif. 'eco' road trip

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    RANCHO CUCAMONGA, Calif. (Aug. 19, 2013) — Falken Tire Corp. has partnered with Import Tuner magazine for a five-day "Ecorun Trip" that begins today to visit destinations chosen by Falken Tire's Facebook fans.

    Falken and Import Tuner modified a 1993 Honda Civic VX (VTEC-E) and equipped it with low-rolling-resistance Falken ZIEX ZE-914 Ecorun tires to improve the vehicle's fuel efficiency, Falken said.

    Modifications were made to the engine, suspension, aero and tuning, Falken said, in addition to trimming the weight. The outcome is a lower coefficient of drag to create significant MPG improvements, the event sponsors said. Fuel efficiency is expected to reach an average of 60 MPG, an increase of more than 20 percent.

    "The premise, and ultimate success, of the Ecorun Trip is integrating the power of social media and our ZIEX ZE-914 tire into both a fun event and a great study in fuel efficiency," said Andrew Hoit, Falken's vice president of marketing.

    "I look forward to seeing the input from our fans on Facebook, Twitter, and Instagram—to help guide the Civic around the South and Northwest. We also anticipate our ZE-914 Ecorun tire will gain a fair amount of notice in the process."

    Falken's hashtag for the event is #ecoruntrip.

    The ZIEX ZE-914 Ecorun is a hybrid vehicle tire with a low rolling resistance compound, asymmetric tread pattern with four straight wide circumferential grooves for hydroplane resistance, along with a dual high rigidity rib construction.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Update: Goodyear agrees to meet investment group
    2
    Of raiders and Wingfoots: What's ahead for Goodyear?
    3
    Mavis acquiring TBC's NTB, Tire Kingdom business
    4
    Mavis-TBC deal tops retail tire charts
    5
    Mavis-TBC deal shakes up retail landscape
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HUMANITARIAN
    • News
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • BEST PLACES TO WORK
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION