CORONA, Calif. (Aug. 14, 2013) — Tire's Warehouse Inc. (TWI) has hired Ken Hsu, previously with Yokohama Tire Corp., as director of marketing.
TWI said Mr. Hsu has "extensive experience" in the automotive industry and previously was employed at Jaguar Land Rover and Volvo Cars, which included international assignments in Sweden and China. He was most recently with Yokohama as dealer programs manager responsible for dealer marketing initiatives, such as the tire maker's Advantage associate dealer program.
He also was consumer account manager at Yokohama, partnering with large distributors, including TWI.