SEMA Show tweaking programs

DIAMOND BAR, Calif. (Aug. 9, 2013) — Organizers of the upcoming Specialty Equipment Market Association (SEMA) Show are focusing on how exhibitors, buyers and attendees can get the most out of the event.

SEMA said exhibit space for the show, Nov. 5-8 in Las Vegas, is 12-percent higher than this time last year, making the 2013 trade show on track to include more than 2,400 exhibiting companies. That's the highest in the SEMA Show's 47-year history, according to the Diamond Bar-based trade association.

Because manufacturers and buyers come to the SEMA Show "to do business," SEMA said organizers are accelerating and heightening the event's programs, both in terms of quantity and quality.

Some of those programs include:

• Three-part exhibitor webinar: The series allows exhibitors to obtain more details and get practical solutions that could be implemented immediately.

• New buyer-focused webinar: For the first time, a targeted webinar is being held to help buyers at the show. Participants will learn how to navigate the event, how to connect with relevant exhibitors and more. Details for this and the three-part exhibitor webinar are on SEMA's website.

• Buyer articles: Since May, weekly articles targeted to buyers have been included in SEMA's eNews weekly electronic newsletter.

• Exhibitor summit: The SEMA Show Exhibitor Summit has been held annually for nearly five years. The event provides exhibitors with strategies for developing a show budget and using the exhibitor services manual. To help all exhibitors, all the sessions have been recorded and are available on the SEMA Show website.