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August 09, 2013 02:00 AM

Unicorn Tire bolsters team

Tire Business Staff
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    (Unicorn Tire Corp. photo)

    MEMPHIS, Tenn. (Aug. 9, 2013) — Unicorn Tire Corp. has added four members to its team.

    Memphis-based Unicorn Tire said three regional managers were brought on board and will be responsible for identifying and developing new accounts while maintaining relations and communication with existing key accounts.

    Michael Bajier, previously vice president of St. Louis-based MFR Tire Services Inc., was named Midwest regional manager; Joe Davis, general manager for Friend Tire Co. in Memphis, Tenn., was named Northeast regional manager; and Brent Godsey, previously general manager at Gray, La.-based Hesselbein Tire of Louisiana, was named Southeast regional manager.

    Lew Hardy, who retired from the director of quality assurance post at Palm Beach Gardens, Fla.-based TBC Corp., was named quality control consultant for Unicorn Tire and will review and advise on testing results from factory and third-party testing as well as claims, the company said.

    Unicorn Tire specializes in importing and wholesaling of a wide range of Chinese tires, according to its website.

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