FALLS CHURCH, Va. (Aug. 9, 2013) — The Tire Retread & Repair Information Bureau (TRIB) plans to begin tweaking its communications efforts with its membership over the course of the next month.
Writing in the latest edition of the group's "Voice of Retreading" newsletter, TRIB Managing Director David Stevens told members that it "may not change every five minutes, but we do try and meet the needs of our members by adjusting how we communicate with you and by trying to find the right balance between the quantity and quality of what we send you." Consequently, he said TRIB will be "adjusting our communications to deliver four types of messages over the course of each month."
Those communication efforts will include:
1. Continuing the "Voice of Retreading," which captures a variety of topics such as TRIB Updates, Member News and Upcoming Events;
2. A detailed Member Profile "highlighting the unique characteristics" of many of TRIB's members;
3. A technical piece or editorial "that focuses on a challenge we face as an industry or you face in your day-to-day business"; and
4. A more personal story about the goings-on at TRIB or with one of its members.
More information about TRIB is available on its website.