RANCHO CUCAMONGA, Calif. (Aug. 8, 2013) — Falken Tire Corp. provided specially grooved WildPeak All-Terrain Tires for the creation of a customized Polaris RZR XP1000 UTV off-road vehicle starring in a new Mad Media-produced viral video dubbed "XP1K."
The seven-and-half-minute video— described by the Mad Media team as "a blitz of off-road action and on-the-edge driving"—had its worldwide release Aug. 5. The project features off-road racing champ and Polaris Factory Driver R.J. Anderson piloting the special vehicle through a series of off-road, "jaw-dropping stunts set against the spectacular backdrop of an abandoned iron mine in the California desert," according to Falken.
Mad Media is best known for producing the popular Ken Block Gymkhana series of viral videos. For the production of "XP1K," Mad Media teamed up with UTVUnderground.com and tapped a team of off-road racing experts to build two custom Polaris UTVs. Falken was asked to supply sets of custom-grooved WildPeak tires, sized 235/75R15, for the vehicles.