The reopening of Superior Tire is the fifth time ownership of the chain has changed hands in the past 15 years.
In 1998, Rancho Cucamonga, Calif.-based Mountain View Tire & Service Inc. —in partnership with TBC Corp. — took over 13 Superior Tire stores in Las Vegas from then-owner Marlo Reamer. TBC took over two stores and converted them to Big O Tires outlets.
Mountain View Tire ran the business until 2003, when it opted out of its deal with TBC and Goodyear to operate the chain.
TBC took over managing the 16 stores at that point, but it took just a few months to find a new investor — Mr. Scher, who agreed to take over nine locations. He renamed the business Scher-Superior Tire and over time opened four other stores in the area.
TBC converted the other seven stores to Big O franchised locations.
Mr. Scher was born and raised in Santa Ana, Calif., according to his biography on the Scher Tire website. His family owned and operated an automotive business in the 1970s in Los Angeles, where he worked through his adolescence.
He later worked at a new car dealership before being hired as an auto technician by Goodyear at the company's Santa Ana retail store.
With the backing of his family, the bio states, Mr. Scher opened his first store in 1981 at age 25, taking over an undeperforming four-bay Goodyear company store in Artesia, Calif.
He died Dec. 5 at his home in Murrieta, Calif. He is survived by his three children, Carrie, Laura and Thomas, according to the obituary published in the Press-Enterprise.
In addition to his business, Mr. Scher collected rare coins and operated a vineyard and avocado farm at his home in Murrieta, the obituary stated.
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