HOUSTON (July 19, 2013) — Jiffy Lube International Inc. has launched its second annual campaign to support the Muscular Dystrophy Association (MDA) with the expectation of exceeding last year's campaign tally of more than $1 million.
More than 2,000 Jiffy Lube service centers are participating in the company's "Muscle Up" campaign, Aug. 1-Sept. 2. Customers who can make a $3 donation to MDA at one of the locations will receive a savings book containing more than $100 in Jiffy Lube coupons.
Also, for each new fan who "Likes" the Jiffy Lube corporate Facebook page during the campaign, Jiffy Lube will donate $1 to MDA (up to $10,000). All funds raised during the month-long campaign will benefit MDA and its programs on both the national and local levels.
"We are excited about this year's 'Muscle Up' campaign, raising funds to help the more than one million Americans affected by neuromuscular diseases," said Jeffrey Lack, director of marketing of Jiffy Lube International. "And I'm extremely proud that we have 100 percent participation with more than 2,000 franchise-owned Jiffy Lube service centers supporting the effort."
The "Muscle Up" campaign emphasizes the parallels between the body's muscles and a vehicle's engine—both require care and maintenance to perform to their fullest potential, the company said.