OKLAHOMA CITY (July 17, 2013) — Love's Travel Stops & Country Stores has begun offering diesel exhaust fluid (DEF) at its pumps.
The truck stop operator began installing DEF at the pump on diesel islands in 2011 and completed its rollout to all 245 of its travel stops across the country this month.
"With construction at all Love's Travel Stops now complete, our trucking customers have the certainty of knowing they can fill their DEF tanks at every Love's where they fuel," said Jon Archard, the company's director of fuel marketing. "Having DEF at the pump allows Love's customers to not only purchase DEF in a far more cost-effective way than buying jugs, but also gets them back on the road much quicker.
"By purchasing through a billing card or RFID tag at the fuel bay, drivers also get the reporting controls they need to track their DEF purchases more accurately."
Love's claims it is the first retailer to offer the combination of DEF at the pump and RFID technology across its nationwide network.