COSTA MESA, Calif. (July 16, 2013) — Maxxis International-USA has selected Blue C Advertising Inc. to launch a new campaign dubbed "Greatness from Within."
Costa Mesa-based Blue C said the campaign will be widely used across multiple communication channels and will promote the line of Maxxis tires for numerous consumer segments including off-road, CUV, passenger, UHP and trailer lines. The campaign includes on-location photography.
Each tire line was given its own campaign direction to highlight the characteristics of Maxxis tires' performance and function, Blue C said.
High-performance vehicles for both on and off-road are being used in the campaign, as well as trailers, to highlight specific Maxxis tires and their benefits to the enthusiast.
Maxxis International-USA is the Suwanee, Ga.-based distribution/marketing subsidiary of Taiwan's Maxxis International/Cheng Shin Rubber Ind. Co. Ltd.