July 15, 2013 Updated 7/15/2013

July 15 Tire Business NewsPoint

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Tire Business

Hello, I'm Kathy McCarron. Welcome to Tire Business NewsPoint, your video source for exclusive tire industry news.

Mega tire wholesaler and retailer TBC is ramping up its marketing and distribution efforts for the Sailun value tire brand it sources from China. TBC has distributed the tire line for several years, but the elevated U.S. tariffs on Chinese consumer tires from 2009 to 2012 hampered the firm's efforts to sell the brand on a broad basis, until now.

During a Sailun dealer ride and drive event at the Palm Beach International Raceway, Tire Business Reporter Bruce Davis spoke with Brian Mielko, vice president of sales for Sailun International, and John Vance, senior director of product marketing for TBC Wholesale, about the broader product launch for the Sailun brand....

For Tire Business NewsPoint, I'm Kathy McCarron, thanks for joining us. Be sure to see our next exclusive report on July 22.