PORTLAND, Ore. (July 12, 2013) — It's been five years since the official launch of Icon Tire L.L.C., but things are finally coming together for the fledgling private brand tire marketer, which is hoping to convince tire buyers in the U.S. of the efficacy of a tire with colored visual tread depth indicators.
Having recently completed a 12-month marketing test with its Icon Innovator tire line in Canada, the company is now beginning to roll out the product to U.S. dealers, according to tire safety proponent Pat O'Brien.
"Right now we are in discussion with several retail/wholesale distribution networks in the U.S. market, but we have yet to establish a relationship," Mr. O'Brien said.
The company is offering seven sizes in the SUV/light truck category, with four more sizes due to arrive in the fall, Mr. O'Brien said.
In 2014 the company plans to offer even more sizes in the category along with a full line of passenger car tires. All Icon Innovator tires are manufactured by Shandong Linglong Tyre Co. Ltd. in China.