DIAMOND BAR, Calif. (July 10, 2013) — The annual Specialty Equipment Market Association (SEMA) Hot Rod Industry Alliance (HRIA) Education Day will be held, for the first time, in conjunction with the 2014 Detroit Autorama.
The 60-year old custom cars show is scheduled to take place March 6, 2014, at Cobo Hall in Detroit. The program will consist of 24 sessions, each led by a hot rod parts manufacturer educating attendees about the products' features, benefits and installation guidelines.
"For more than 10 years, HRIA Education Day has proved to be a key event for helping manufacturers share detailed, and sometimes technical, information about their products with their customers," said Jim Skelly, SEMA director of councils. "Holding the Education Day program at the Detroit Autorama will allow HRIA members to expand and reach a new audience."
The HRIA previously held its education program at the Hotrod & Restoration Trade Show in Indianapolis. The move to the Detroit Autorama will enable manufacturers to reach a new, expanded audience, SEMA said. The event—well known for having the world's most coveted hot rods, prestigious awards competitions, as well as top celebrities and student programs—attracts more than 150,000 individuals annually. Education Day will take place the day before Autorama officially opens its doors, and is open to all hot rod shops and businesses, as well as to all Autorama attendees.
"As one the nation's premier indoor custom cars show, the Detroit Autorama attracts thousands of businesses and enthusiasts who are passionate and deeply vested in new hot rod products," said Peter A. Toundas – president of Championship Auto Shows Inc., promoter of the event. "The HRIA Education Day Program will add a valuable element to the event, giving attendees an opportunity to connect directly with manufacturers that would be difficult for them to do on their own."
SEMA said the list of participating manufacturers and schedule for HRIA Education Day will be available in August. All sessions will be one hour long.
The HRIA is a SEMA council "dedicated to ensuring the future prosperity of the hot rod industry and to advancing and promoting awareness of the hobby," according to Diamond Bar-based SEMA.
The alliance also works to address legislative issues and/or regulatory matters that may affect the hot rod industry, and provides a forum—through participation in Hot Rod Alley, a special SEMA Show section—through which member companies can take advantage of new business and marketing opportunities.