TIVOLI, Italy (July 9, 2013) — Trelleborg Wheel Systems is the official partner for the Massey Ferguson Super6 Demo Tour, a European-wide road show across 10 markets featuring Massey Ferguson's tractor range.
Trelleborg said the event will allow Trelleborg to showcase its latest product innovations.
"After England, Austria, Norway, Belgium and Sweden, the international Super6 Demo Tour will come to Italy," said Paolo Fogagnolo, country manager for Italy and Greece at Trelleborg. He added that the Super6 Demo Tour will feature the latest generation of Massey Ferguson tractors equipped with Trelleborg tires.
"The MF 8690 DVT Exclusive tractor fitted with Trelleborg TM1000 High Power IF 710/75R42 and IF 650/60R34 tires will be seen for the first time on the tour," Mr. Fogagnolo said. "The tires have been developed according to Trelleborg's Blue Tire technology to meet the requirements of today's high powered tractors."
Mr. Fogagnolo said the Massey Ferguson tractors equipped with Trelleborg tires combine "well-proven, cutting edge technology" with "fuel efficient engines as well as operator comfort."
"Pioneering the ultimate in SCR (Selective Catalytic Reduction) technology and designed specifically for agriculture, the MF 8690 DVT Exclusive offers outstanding engine efficiency for lower fuel consumption," he added. "At the same time, the extra wide footprint area of TM1000 High Power tires provides outstanding traction and fuel efficiency, optimizing working time and reducing emissions."
Gianluca Gherardi, Massey Ferguson national sales manager said the company is "excited about this new initiative that further reinforces the strong relationship between Massey Ferguson and Trelleborg. We share the same vision and strategy for the future of farming and we are both aware of the effectiveness of the field demonstrations as a useful tool to improve the direct contact with final users."
Trelleborg said it will attend the tour's Italian stop in Rome on July 17 with its interactive mobile stand, the "Blue Box," displaying the latest Trelleborg innovations and digital services, giving farming professionals the chance to interact with the company's tire and wheel solutions.