NASHVILLE, Tenn. (July 3, 2013) — Bridgestone Americas is launching a "Firestone Drives America Tour," a traveling road show that will introduce Firestone commercial truck tires to fleets and drivers.
The tour also will give Class 8-CDL holders an opportunity to enter the "Drive a Firestone Sweepstakes" for a chance to win the grand prize—a Firestone Edition Class 8 tractor, which will be on display during the tour.
The Firestone Drives America Tour hits the road July 16, stopping at select Minor League Baseball and NCAA College Football games along the way.
The tour is part of the "Those with Drive, Drive a Firestone" campaign, which debuted in March and includes a series of activities across the U.S. celebrating the Firestone brand.
"Firestone is rooted in a rich history of trust and innovation. For many, the F-shield is a source of confidence, pride and excitement," said Matthew Stevenson, vice president of marketing, Bridgestone Commercial Solutions.
"This promotional tour showcases both the excitement and admiration of the Firestone name and our latest Firestone-brand tires—the FS591 steer, FD691 drive, and FT491 all-position radials—and we are eager to bring this innovation to customers across the country through this unique tour."
Tour attendees can talk to Firestone experts about how to achieve a lower cost per mile and any other questions they may have about Firestone tires.
The first road show stop is July 16 in Akron at the Akron Aeros baseball game in Canal Park Stadium. The tour concludes at the 2014 Mid-America Trucking Show in Louisville, Ky.
To view the road show tour schedule, visit www.firestonetrucktires.com.