"PDT knows the foundation of Tire Discounters' brand is based on customer service," said Mark Browning, lead project designer at PDT. "We wanted to create a design with a customer-friendly environment that contained all the amenities to not only make her comfortable, but provide additional resources to help make more informed decisions."
Technicians and sales personnel use individual tablets, creating a more personal interaction for every customer, the dealership said.
"Tire Discounters is changing the landscape of what the tire store experience can be," said Jamie Ward, executive vice president. "We've earned the trust of our customers over the years through our distinctive customer service. Now we're combining that with an unparalleled in-store experience, resulting in unmatched customer satisfaction."
Other customer-centric features Tire Discounters is offering are complimentary Wi-Fi, a refreshment bar, varied television programming, a child's play area and family restrooms equipped with diaper changing stations.
The store features drive-through service bays and updated ergonomic placement of equipment for more efficient service, the company said.
The store design enhances comfort, transparency and efficiency through these and other features, and the store construction sets industry standards for use of eco-friendly materials and energy-efficient technology, including energy-efficient glass, use of recycled rubber materials in flooring and landscaping, LED lighting and light-reflecting roofing, state-of-the-art energy-efficient air compressors and Rotary Shock Waves lifts.
In addition, digital in-store presentations and communications will reduce the use of paper and save energy.
Tire Discounters did not disclose its investment in the new store, but said the company was "pleased that the architecture team kept costs close to previous construction by utilizing advanced construction techniques and methods."
The new store is not LEED (Leadership in Energy and Environmental Design) certified, but management has discussed pursuing that distinction.
The outlet is Tire Discounters' second in Colerain Township. The dealership has 82 stores in Ohio, Kentucky and Indiana and has disclosed plans to open as many as a dozen stores a year for the next five years.
Tire Discounters has engaged Cassidy Turley Commercial Real Estate Services as its master broker to help determine both site selection throughout the company's existing footprint as well as work to identify other markets for expansion.
To reach this reporter: [email protected]; 330-865-6145.