SOUTHFIELD, Mich. (June 18, 2013) — Federal-Mogul Corp. has kicked off its Champion brand "King of the Road" online contest.
Federal-Mogul said the contest— now open for entries at Champion's website—will award a total of $10,000 to the owners of the hottest and most interesting rides as judged by voters.
To enter, individuals need to submit one or more digital images and background information about their vehicle through the "King of the Road" link on the brand's website.
Members of the Champion online community will vote to determine the winner of each of 10 weekly $500 prizes, Federal-Mogul said, with weekly winners automatically entered into the $5,000 grand-prize round of voting.
Anyone may vote in the contest and participate in other Champion promotions by completing a free registration on the brand's website, the company said. First-round voting will begin June 24, with the first weekly $500 Champion "King of the Road" announced July 1.
"We've already heard from members of the Champion community who are excited for this contest to begin," said Jessica Wynn, brand strategy manager for Southfield-based Federal-Mogul.
"As one of the world's most recognized and trusted brands, it's only appropriate that Champion help celebrate consumers whose passion for performance drives the growth of the motor vehicle industry."