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June 17 Tire Business NewsPoint

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Hello, I'm Kathy McCarron. Welcome to Tire Business NewsPoint, your video source for exclusive tire industry news.

Tire Business editor Dave Zielasko recently spoke with Jody DeVere, CEO of, a company that hosts an online resource for automotive advice and research, as well as sponsors a "certified female friendly" program that trains auto dealers and repair shops on ways to attract and sell to women.

Ms Devere offered tips on how tire dealers can create a welcoming environment and increase their market share of female customers.

For Tire Business NewsPoint, I'm Kathy McCarron, thanks for joining us. Be sure to see our next exclusive report on June 24.