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June 11, 2013 02:00 AM

Akebono launches summer promotion for brake sellers

Tire Business Staff
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    FARMINGTON HILLS, Mich. — Akebono Brake Corp. will reward sellers of its products this summer with $25 American Express prepaid cards for every dozen sets of Akebono brake kits sold.

    The "Sell Brakes, Get Rewards" promotion, which began May 15 and runs through Aug. 15, covers Akebono products such as Pro-ACT, EURO and Performance ultra-premium ceramic brake pads. Akebono said it is encouraging distributors to boost their summer inventories.

    "This promotion achieves two important objectives for Akebono," said Ken Selinger, director, Akebono aftermarket sales and marketing. "It creates an enthusiasm in the marketplace for our industry-leading products and recognizes the hardworking sales force that delivers superior products and service to its customers by installing Akebono brake pads."

    Details on the program are available on the company's website (http://akebono.4myspiff.com). In order to claim gift cards, participants must complete an online registration and mail invoices to the location specified on the website.

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