PHILADELPHIA (June 11, 2013) — Pep Boys - Manny, Moe & Jack is planning to broaden the test of a new store concept in the Tampa, Fla., marketing area, based on what it called "very encouraging results" to date at the prototype store there.
The Philadelphia-based tire, auto service and auto parts retailer's new store concept being tested in Tampa features "neighborhoods" within the store designed to appeal to a broader swath of customers.
"Our more focused customer-centered strategy…is beginning to take shape," said Pep Boys Chairman and CEO Mike Odell. "You can see signs of it in our current marketing materials or experience the full vision in our first test store in Tampa."
The changes being tested at the Tampa store touch almost every aspect of Pep Boys' business model, Mr. Odell said, starting with the store's employees, "who are learning how to build lasting relationships with all customers—whether service or retail—and offer solutions for all of their automotive needs."
Pep Boys is planning to test this strategy in the Tampa market "for an extended period of time to understand its results fully before proceeding to other markets," Mr. Odell said.
"As we evaluate our results in this test lab, we are also considering how to bring the non-capital elements to the chain at a faster pace."
Pep Boys earlier disclosed it has budgeted $65 million this year to cover opening 31 Service & Tire Centers and seven supercenters. Last year the company opened 20 tire centers and six supercenters and converted seven supercenters into "super hubs."