FULLERTON, Calif. (June 10, 2013) — 'Tis the season for joyriding, and Yokohama Tire Corp. has launched a promotion for consumers cruising the nation's highways this summer.
The Fullerton-based tire maker's "Summer Joyride" campaign is a national consumer mail-in rebate promotion offering consumers a $60 Visa prepaid card after the purchase of any set of four Yokohama AVID Ascend, AVID ENVigor, AVID ENVigor ZPS, S.drive, YK580 or AS530 tires through July 7.
"Summer is about vacation and being on the road," said Andrew Briggs, Yokohama director, marketing and product planning, "and what better way to start in on the fun than by getting some of the best tires on your car and saving money at the same time?
"Consumers win and our dealers also win as the Summer Joyride promotion should drive additional store traffic. Everyone benefits."
Mr. Briggs said the rebate is available at participating Yokohama dealers nationwide and select online retailers. Details of the promotion can be found at the promotion's website.Yokohamatire.com/SummerJoyride