Fast Tire has a greater emphasis on tires than his other stores, he said, but by adding the Car-X name and service portfolio, that store should see a boost in automotive service business. At the same time, he noted he and his other Car-X store personnel will be able to learn more about selling tires effectively.
Two of Mr. Parastaran's other locations are former tire dealerships as well. The Bloomington store previously was Davis Tire, while the store in Macomb previously was Nixon Tire.
Mr. Parastaran started in the business in 1992, initially working with his father, an engineer and Iranian emigree who had opened a Car-X store in Champaign in the late 1980s. The elder Mr. Parastaran continued to work in the business until 2000.
Rich Brayer, vice president of marketing for Car-X Inc., called Mr. Parastaran "one of our finest dealers," who is innovating the business with products and services, including a Car-X Express Oil concept and fully embracing the tire business with the acquisition of Fast Tire.
Mr. Parastaran is a member of the Car-X dealer council. His stores generated about $12 million in revenue last year, he said, with auto service accounting for about two-thirds of sales. Tires and related services, however, are growing rapidly, he added.
Car-X Auto Service has 151 locations in six states, with significant clusters of stores in the Chicago, Indianapolis and Cincinnati metro areas.
The firm's web site said new and existing locations are available in Illinois, Indiana, Iowa, Minnesota, Tennessee, Texas and Wisconsin.