COOKEVILLE, Tenn. (June 5, 2013) — TCS Technologies has launched a website application that allows consumers to provide dealers their vehicle information number (VIN) by entering their license plate number.
Consumers can request a quote on tires or services for their vehicles by entering the plate number and the form will automatically populate the vehicle's year, make and model. In addition, the dealer will receive the vehicle's VIN, engine size and trim option as a result of the license plate being entered on the web form.
TCS said four dealership already have incorporated the feature on their websites — BCS Tires & Lifts/Tire Pros in College Station, Texas; Cannon Tire & Auto Service in Clarksville, Tenn.; Tire Source in Canton, Ohio; and McGee Auto Service & Tires in Lakeland, Fla.
"Dealers frequently complain consumers are requesting a quote or more information on tires which are not suited for their vehicle," said Kenny Pratt, TCS vice president. "Consumers guess at their vehicle information when entering year, make, model and option on our websites.
"As our team searched for a solution to bring the dealer more valid leads and opportunities via their online marketing, the license plate vehicle look-up was a perfect solution. After the consumer types in their vehicle's license plate number and submits a quote or appointment request, our tire dealers will automatically receive a verified VIN and correct vehicle data — eliminating the errors which are usually associated with year, make, and model quote request forms."
TCS also offers the VIN look-up by entering license plate information in their Tire Power point-of-sale software, and said it plans to further integrate how the feature is used between the two platforms: retail websites and point-of-sale software.