By Isabella Shaya, Crain News Service
DETROIT (May 29, 2013) — Nissan Motor Co. has pulled advertisements from Facebook because of offensive content on the social media site.
Facebook has been facing pressure from feminist groups to ban pages that glorify violence against women, The New York Times reported Tuesday.
The auto maker, along with more than a dozen smaller companies, has stopped all advertisements until Facebook can guarantee that Nissan ads will not appear on pages with offensive content, Nissan spokesman David Reuter said
On Facebook, advertisers can target certain demographics—by age and gender, for example. Ads follow the people as they browse Facebook.
Mr. Reuter said Facebook is an important part of Nissan's digital advertising and the auto maker targets a wide range of people because its vehicles appeal to all ages.
Nissan's core models—including the Altima, Pathfinder and Sentra—currently hold the most advertising weight overall for the auto maker.
"Working with Facebook, we realized that if an individual goes to a page that may have offensive content on it, our ads could follow them into those pages," Mr. Reuter said.