Nokian's not the only company, though, that thinks this is a great location for winter testing.
Independent vehicle testing enterprise Test World Oy also operates nearby, and is in the process of building a year-round indoor winter test center for tires and vehicles at its site near Ivalo.
The great white north also has attracted Bridgestone Corp., which last year signed a long-term lease on an automotive proving ground near in Vidsel, Sweden, that will provide the company exclusive use of the facility, located 60 miles south of the Arctic Circle, up to 17 weeks a year throughout the winter season.
A story on Nokian Tyres' plans for North American growth appeared in the April 29, 2013, issue of Tire Business. To reach this reporter: [email protected] crain.com; 330-865-6145.