Apollo taps Paracciani to oversee marketing efforts

LONDON (May 28, 2013) — Apollo Tyres Ltd. has hired Marco Paracciani as its chief marketing officer (CMO) to spearhead the global marketing efforts of Apollo's product brands.

Mr. Paracciani will be based in London and will be assisted by a team of product managers responsible for individual brands across various geographies.

"In a rapidly growing organization like ours, Marco will bring in the much-needed synergy across locations, and at the same time, add enormous value by building each of our product brands with their distinctive value proposition," said Neeraj Kanwar, vice chairman & managing director for Apollo Tyres.

"Given his strong track record in new product development and market share growth across geographies, Marco would be a key asset for us going forward."

Mr. Paracciani most recently served as senior vice president, product and brand marketing, Asia Pacific, and senior vice president, global product line for Electrolux. He previously spent a significant part of his career with Colgate-Palmolive in Europe, the U.S., Latin America and Thailand, Apollo said.

"I have seen Apollo Tyres taking giant strides in the past few years. With two overseas acquisitions in the past, the company now has a bouquet of product brands. We will look at creating a synergy between our different product brands where they need to co-exist, and at the same time, continue to be a market and customer-driven company," Mr. Paracciani said.