FORT MILL, S.C. (May 23, 2013) — Continental Tire the Americas L.L.C.'s General tire brand is the official sponsor of the Inshore Fishing Association (IFA) for the 2013 season.
The season includes the IFA Redfish and Kayak Tours and the new Lucas Oil IFA Pro-Am Redfish Challenge series presented by Cabela's.
"With more than 30 million anglers nationwide, we felt the IFA Redfish and Kayak Tours would be a great venue to reach our core audience," said Travis Roffler, director of marketing for Conti.
"A majority of the angling community drives a light truck, and most have a boat trailer, so they have a need for a tire that's going to provide them the comfort, durability and performance that they demand. We think this is an excellent match for the General Tire brand."
Conti said the IFA is the largest grassroots inshore fishing tournament organization in America and is estimated to reach 100 milllion households in the US and Canada via NBC Sports Outdoors, MAVTV, the Pursuit Channel, the Texas Channel, and World Fishing Network (WFN).
"General Tire is a great company to bring on board the IFA tours," IFA Marketing Director Bart Schad said. "Our anglers depend on their equipment for work and fishing every day. This partnership is an ideal platform for showcasing the durable and dependable products from General Tire."