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May 23, 2013 02:00 AM

RNR opens store in Orlando

Tire Business Staff
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    (RNR Custom Wheel & Tire Express photos)
    The grand opening of RNR's new location in Orlando featured local car clubs showing off their iron, like this classic '57 Chevy.

    ORLANDO, Fla. (May 23, 2013) — RNR Custom Wheel & Tire Express has opened its 10th corporate location, a four-bay, 6,700-sq.-ft. store in Orlando.

    The store, RNR's second in Orlando, hosted a grand opening event on May 18 with local car clubs and live music.

    "This store is an exciting one for us. We've done extensive remodeling on the building and this is the first corporate store to offer alignment services. Some of our franchises have been testing this, and we're looking forward to offering this service in Orlando," said Vince Ficarrotta, vice president of operations at RNR.

    "We're very happy to be opening a new store here. It's a great building in a great location, and we're excited to expand our Orlando market."

    RNR Custom Wheel and Tire Express drew crowds for the May 18 grand opening of its newest Orlando, Fla., outlet.

    The new location is also equipped with a new electronic reader board that RNR said is necessary for the potential traffic for the Orange Blossom Trail store.

    Mr. Ficarrotta added, "Orange Blossom Trail is such a busy area that sometimes it can be difficult to locate individual businesses. We've added the electronic reader board in an effort to help people distinguish us in the crowd, so that our customers can pick us out easily."

    The grand opening featured some of the area's best custom vehicles, RNR said, and Team Redline Car Club went home with the trophy for "Best Car Club." Music was provided by Obie Diaz and his crew from local radio station Power 95.3. RNR also gave away a few tickets to an advanced screening of the new movie "Fast and Furious 6," courtesy of Power 95.3.

    This is the second corporate store to open in Florida this year, expanding the chain's reach to a dozen locations in the Sunshine State.

    Overall there are 66 RNR locations in the U.S., in 21 states.

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    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

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