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May 22, 2013 02:00 AM

BendPak-Ranger intros Spanish website

Tire Business Staff
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    SANTA PAULA, Calif. (May 22, 2013) — BendPak Inc. has launched a Spanish language version of its BendPak-Ranger website to serve its growing Latin customer base better.

    The company said it hired a Spanish language marketing staff to oversee the content creation and adaptation of the English version to the Spanish website. www.bendpak.com.mx

    "Whether a prospective customer is building a new shop or updating their current workplace with new equipment, we know that the Internet is often the first resource he or she will turn to for guidance," said Jeff Kritzer, senior vice president of sales and marketing for BendPak.

    "Our goal with the new Spanish website is to provide efficient, native language guidance and easy-to-find information for the most common needs of our Spanish-speaking site visitors."

    BendPak said the Spanish website includes everything from catalogs and videos, to installation and maintenance manuals allowing Hispanic customers to find the information they need quicker and easier.

    "As one of the fastest growing garage equipment providers in the world, we felt a responsibility to provide our Spanish-speaking consumers with the leading resource tool on the Internet, in their own language," said David Ramirez, director of international sales for BendPak.

    "The launch of our new website is yet another step we've taken to accomplish this mission."

    Santa Paula-based BendPak is a producer of lifting systems, pipe-benders and air compressors under the BendPak and Ranger brands.

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