SANTA PAULA, Calif. (May 22, 2013) — BendPak Inc. has launched a Spanish language version of its BendPak-Ranger website to serve its growing Latin customer base better.
The company said it hired a Spanish language marketing staff to oversee the content creation and adaptation of the English version to the Spanish website. www.bendpak.com.mx
"Whether a prospective customer is building a new shop or updating their current workplace with new equipment, we know that the Internet is often the first resource he or she will turn to for guidance," said Jeff Kritzer, senior vice president of sales and marketing for BendPak.