By Angie Fisher, Crain News Service
DETROIT (May 22, 2013) — The evolution of passenger-car tires often begins with a company's racing division, as Goodyear, Bridgestone, Michelin and the like spend millions of dollars in research and testing to ensure their tires are top performers on the track.
Ahead of the 1968 Indy 500, Autoweek kicked off a special series on the tire's role in racing. And for tire makers, it's a big deal. The winner of the Indy 500 — along with the tires they drive on — is a prize among the company's marketing department. Remember Firestone's "Proof of Performance" slogan?
Among the industry, winning is a feat to be remembered, while for the loser it's back to the laboratory.
To read the May 25, 1968, special report, click here and use the tools in the lower right corner of the page to zoom in or to view the page in full screen.
This report appears on the website of Autoweek magazine, a Detroit-based sister publication of Tire Business.