Tire Business staff report
TOKYO (May 17, 2013) — Yokohama Rubber Co. Ltd., has become a technical partner for "Gran Turismo6," the latest version of the racing video game series.
Yokohama, which provided tire data for the simulation, said this is the first time a tire manufacturer has served as an official technical partner for the game.
As of March 2013, the "Gran Turismo" series had recorded sales 70 million units around the world, Yokohama said, and has been highly evaluated not only by avid gamers but by professional race drivers, automotive-related companies and more.
The latest version was unveiled at the Silverstone Circuit in England on May 15.